Updated: Feb 27
The average blog post of 1500 words takes a little over 4 hours to write, excluding adding images, editing/formatting, search engine optimization (SEO), promoting on social media, and other aspects of posting the blog. Dedicating that much time at least 4 days each week can prove difficult when you have other complex business operations to run. So, how do you equip your company blog to compete with over 600 million active blogs worldwide today?
In this article, we will discuss 5 blaring red flags that prove you need blog writing services from a professional blog content agency, and how you can get ahead of the competition without breaking a sweat.
Your audience deserves the best
According to Content Marketing Institute, 70% of customers would rather learn about a company through its blog rather than its ads.
There is sufficient data to prove that companies/businesses that provide information to their customers and market their products/services via blogging attest to greater ROIs than companies that stick to traditional marketing methods.
So, it is no wonder that you and a billion other businesses are riding this wave.
The poking issue now is how to manage the demands of turning "boring" topics into relevant and highly engaging long-form information for your target audience while dealing with daily tasks of business management without drowning under the weight of all of it.
The truth is we can't all be good writers. Writing in itself can be quite cumbersome if you do not have a flair for it.
On a larger scale, digital marketing is a demanding job that requires knowledge of search engine optimization(SEO), social media marketing, e-mail marketing, paid search advertising, blogging, and content marketing.
It can be quite exhausting for employees to manage their day-to-day tasks whilst also juggling writing and optimizing their company's blog.
To better manage this situation and for a more professional touch, outsourcing a company's blog is advisable. We’ll go through 5 convincing signs that show why.
5 tell-tale signs that prove you need professional help with your blog.
1. Your business blog lacks consistent content
The most potent ingredient to staying relevant and top of mind is consistency which, you can admit, is tasking with other high priorities on your plate.
One of the biggest challenges for businesses when it comes to maintaining a blog is creating and publishing content regularly. It is now common knowledge that businesses that produce 4 or more blog posts per week get 3x more traffic than those that don't.
If your blog hasn't been updated in a while or you're struggling to publish new content consistently, it's a sign that you need help from a professional blog content agency.
A professional blogging agency will help you establish a content calendar, providing you with a clear plan for the types of content you want to publish, the frequency of publishing, and the deadlines for each piece of content.
This will help ensure that your blog is updated regularly with fresh, high-quality content, providing value to your target audience and keeping them engaged with your brand.
2. Your business blog is spitballing with poor-quality content
You have heard of the saying "Content is King". How, then, can you present your king in shabby apparel? Blogging statistics show that your target audience is better engaged by problem-solving, informative, and visually appealing blog posts vetted by industry experts.
A professional blog content agency will help you create content that is well-researched, engaging, and well-written, ensuring that your target audience finds it valuable and relevant.
With a focus on quality over quantity, a blogging agency will help you establish a strong online presence and position your business as an industry expert.
3. Your business blog ignores the latest SEO trends
Your business blog plays a crucial role in driving traffic to your website, and ignoring the latest SEO trends can greatly impact your search engine rankings and visibility.
The world of search engine optimization is constantly evolving, and it can be challenging for businesses to stay up-to-date with the latest trends and best practices.
However, failing to do so can result in poor search engine rankings, which can negatively impact your ability to reach new customers and drive conversions.
Of all the million business blog sites online, only 9% of them rank high on search engines and get visitors. Amidst that, 68% of customer experiences begin with a search engine so your business needs to be in the top 10% to gain traffic and leads.
Aiming to dominate or, at the very least, be in the percentage bears a lot of pressure.
By outsourcing to a professional blog content agency, you can ensure that your blog stays up-to-date with the latest SEO trends and best practices, helping you achieve higher search engine rankings, improved visibility, and increased traffic to your website.
4. Difficulty measuring success
Measuring the success of your blog is crucial for making informed decisions about your content strategy. If you're not sure how your blog is performing or what kind of impact it's having on your business, it's time to bring in a professional.
A professional blog content agency will help you establish metrics for success, track your progress, and make adjustments as needed to improve your results.
With a focus on data-driven decision-making, a professional agency will help you make the most of your blog and ensure that you're getting the results you want.
5. Your business blog is not converting leads
The primary purpose of having a blog and all other digital marketing efforts is to move buyers through the entire sales cycle with well-up-to-par written and engaging content.
If you have little or no conversions, it might be an indication that your blog isn't so good. What type of content do you have on your blog? How informative and engaging is it? Can your blog influence a new visitor to make a buying decision?
If not, you can be sure your guests are looking in other places to get the answers they need. These 'other places' are your competitors.
To get ahead of the curve, simply hire a professional blogging agency like Ojehs Inc., whose primary duty is to provide engaging blogs that can move your potential customers from the discovery phase to the point of purchase.
Your blog will keep customers glued to your brand even after a purchase has been made.
Conclusion
In conclusion, a professional blog content agency can provide businesses with the expertise and resources needed to achieve their digital marketing goals.
From improving search engine rankings to driving conversions, outsourcing to a professional agency can help businesses overcome staffing challenges, stay up-to-date with the latest SEO trends, and create engaging and effective content that drives results.
By partnering with a professional blog content agency, businesses can focus on growing their core business, while leaving the content creation and digital marketing efforts to the experts. Don't let your business be left behind in the ever-evolving digital landscape.
Take the first step towards a more successful and effective digital marketing strategy by partnering with a professional blog content agency today.
At Ojehs, Inc., we provide consistent, professional blogging to scale-ups. Our team has over 6 years of industry experience. We work with several SaaS, PaaS, IoT, and Blockchain companies and we've helped them publish high volumes of pristine blogs, consistently.
Fill out this contact form so we can discuss your blogging needs and how we can help fix them.